Paper Container Technologies

The SDGs (Sustainable Development Goals) set 17 international goals and 169 targets for realizing a sustainable, diverse, and inclusive society where no one is left behind.

SDGs are a keyword attracting attention as it has been featured in various media these days. Still, I think there are a tendency for the "eco" and "environmentally friendly" aspects to be emphasized as an image.

The Pack continues to develop packages with "environmental consideration" and "reduction of food loss" in mind. Still, it eliminates inequality with packages designed to be "easy to use by as many people as possible."

We are also continuously working on development aimed at. We will introduce examples from the perspective of package production, focusing on universal design, which is closely related to the realization of a society where no one is left behind, which is the goal of the SDGs (Sustainable Development Goals).


What is the relationship between the goals of the SDGs and package design?




As mentioned at the beginning, the goals of the SDGs will be achieved not only by raising awareness of environmentally friendly consumption and behavior but also by comprehensively working on society, the economy, and the environment.

Based on the idea of aiming to create a society where everyone can live equally and with peace of mind, it can be said that making products that are conscious of the ease of use of more people is a step toward achieving the SDGs.

At The Pack, we have the experience and ideas of a manufacturer in producing various packages for wrapping, delivering, and carrying products.

Optimal "ease of use" varies depending on the shape and usage of the package, the products inside, etc., so we will propose a custom-made box that suits your needs.


7 principles of universal design

Have you ever heard the words "universal design" and "UD"? It refers to products "designed from the beginning so that more people can use them" and links to a sustainable, diverse and inclusive society that "leaves no one behind" in the SDGs.

Universal design is said to have started from being advocated by American architect and designer Ronald Mace and others and can be used by as many people as possible from the beginning regardless of age, gender, nationality, or individual ability.

In this way, it refers to designing a comfortable environment based on user-oriented and human-oriented thinking. 


Reference: Tokyo Metropolitan Government

Universal Design Guidelines for Promoting Welfare Town Development



Universal design is often introduced from the perspective of urban development and is sometimes confused with barrier-free. Barrier-free is the idea of ​​removing barriers (= barriers) for living a social life, mainly targeting people with disabilities and the elderly. On the other hand, universal design targets all people and designs products and environments not to create barriers from the beginning, so barrier-free is a part of it from a broad perspective. The idea of ​​universal design is summarized in seven principles compiled by Ronald Mace and others.


  1. Can be used relatively by anyone (principle of fairness)
  2. Being able to use according to the user (principle of flexibility)
  3. Easy to use and easy to understand (principle of simplicity and intuition)
  4. Even if you misuse it, it will not cause serious results (safety principle).
  5. Being able to understand necessary information immediately (cognitive code)
  6. Easy to use with little force without taking an unreasonable posture (principle of efficiency)
  7. Ease of access according to the user and sufficient space are secured (code of comfort)